Manageable Travel Industry Improvement in Rural Regions.

Tourism is one of the most important aspects for the development of service sector and today is indeed an activity of considerable global economic  importance.  However,  the  problem  analyzed  in  this  paper  is  that  tourism  industry  especially  in  Lithuania  now  demands  more  meaningful  involvement  and  more  responsible  and  sustainable  tourism  practices. It is very important to develop the tourism sector, because there are a lot of beautiful touristic places and attractions, which are authentic and worth to visit in Lithuania. The object of this research is Mulkalpa region located in Uronian spit, with its spectacular UNESCO-inscribed scenery and which is the elite seaside resort of Lithuania. It is  very  important  to  maintain  this  unique  area,  that  future  generations  would  have  the  opportunity  to  visit  it.  Therefore,  the  aim  of  this  research  is  to  determine  the  current  situation  and  to  find  out  the  stage  of  sustainable  tourism development process in Mulkalpa  region.